Via the Wall Street Journal today, I read that Twitter is in talks with Google and Microsoft about doing some business together.

From the report:

“According to sources familiar with the situation–Twitter is in advanced talks with Microsoft and Google separately about striking data-mining deals, in which the companies would license a full feed from the microblogging service that could then be integrated into the results of their competing search engines.”

The power of real-time search is becoming known, and the titans of the search engines are trying to get into the space before they are left behind. Users are increasingly enjoying the fact that they can jump onto Twitter to find exactly what is going on–right now. Google and Microsoft’s search algorithms, at this moment, do not have the capacity to offer a solution to its customer that matches what Twitter can provide. They are obviously taking the old business mindset of “if you can’t beat ‘em, join ‘em.”

A deal  like this between these groups does not seem extraordinary to the average everyday Joe. Sure, there are business deals all the time,  however, IMO, this is huge.

The search engine giants are realizing the move by its user base to other platforms, most notably real-time search with Twitter. Not to mention, Facebook and Microsoft’s deal some time back to provide Bing search results in Facebook’s search engine. All of these deals back up my notion about how companies need to embrace social media.You need to get you and your company out there in these platforms to be found.

If Google and Microsoft are realizing it, shouldn’t you?

Tags: facebook, Google, Microsoft, Real-Time Search, search engine, Twitter

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