Here are some great points Lee made:

• Use cheap tools:
  • Facebook Pages
  • Twitter
  • Wordpress for blogs
• It won’t happen overnight, keep at it, and you’ll build a following
• Quick Video Interviews with patients have become a hit, some even going viral with millions of views like the one below
• The results show that reach you can get with social media can be FAR greater than what you can get through traditional methods

Video & Explanation Below it:

“One case study in how Sharing Mayo Clinic works is a video of Marlow and Fran Cowan, an octogenarian couple from Ankeny, Iowa (Mr. Cowan has since turned 90). Their impromptu performance on a piano in the atrium of our Gonda building was captured on video by a patient, Sharon Turner, and uploaded to YouTube by her daughter, Jodi Hume. You can read the story of how that video came to be in a Sharing Mayo Clinic post Jodi wrote. By the way, I connected with Jodi through Twitter.This video had 1,005 views in the six months leading up to April 7, when we embedded it on Sharing Mayo Clinic and then posted that link to the Mayo Clinic Facebook page and started tweeting. The subsequent slides chronicle the developments that led to its viral status including a posting to Fark.com and a story in the Des Moines Register.

As of this writing, the video has been seen more than 3.7 million times, and almost 1.4 million of those views have come from Sharing Mayo Clinic. This has led to significant traffic for other posts on our blog, too. The comments we’ve received have been wonderful. ABC flew the Cowans to New York for a live appearance on Good Morning America in late May, and Jay Leno even did a spoof of the video as part of his monologue.” -OpenForum

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Facebook continues to promote their advertising for Facebook Pages. If you are a business owner and you are not aware of this type social media advertising, you are truly missing out. The system caters perfectly to local businesses that can achieve a “geographic” [community] following. It is however, important to understand internet marketing to get the results you want, and to understand how landing page optimization, analytics, split-testing and other tools can make a drastic difference in your conversions to customers and overall campaign goals.

Most business owners or decision makers that I speak with have two major issues: time and money (sound familiar?). In my opinion if you hire a good consultant / marketer you can save on both of these by achieving greater results than with what traditional advertising options (print, yellow pages, radio, mailers, etc) yield. The technology platforms are available and the people are engaging with it at a tremendous rate. Why not take advantage of an interactive environment where you actually get to communicate with those that are interested in your product or brand, while targeting the specific demographics you want?

Let us explain a bit further about the ways  we may be able to help your business.  Tell me more

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