Wrong.

Many companies complete this first step in their web presence but that is where they stop. They do not take that next initiative to list their business with Yelp, get a Facebook fan page, or claim their Google business listing, and this is a mistake.

I believe many companies are afraid of these sites because of the negative reviews they may receive. Well, get over it. People will talk negatively about your business on or offline, and knowing what they are saying allows you to take a pro-active approach and overcome the negative reviews. Turn a negative into a positive if you will.

There are many advantages to jumping into the social media sphere and I will name just a few of them for you here:

• SEO for Social Media Sites– The search engine optimization on many social sites is excellent. They have an immense popularity behind them and have great rankings, which enables your business to be found.
• Trusted Referrals–I think any business owner would tell you that the best referrals are ones from past customers and friends. Social media allows people to recommend a service or product or “become a fan” of a service or product. When people see that their friends like something, they are that more likely to buy since it is coming from a trusted and reliable source. This can’t happen with a search engine or PPC marketing campaigns.
• Social Media is the New Search Engine–Not only is it becoming the new search engine for real-time results, but also is the new search engine when Google or Bing fails or the user is looking for a second option. People are increasingly turning to Yelp, Twitter, Facebook and many others to find relevant results, and, at the same time, getting feedback from past customers.

When people are going online to look for a business, which over 70% of us are now doing, they are not solely turning to a Google or Bing result, but increasingly seeing what social sites have to say. As mobile search continues to increase, people will count even more on social sites that have embraced the world of apps. Do you think somebody with an iphone is going to search for a restaurant via a Yelp app or open their lap top, log onto the internet, put in a google search and see what comes up?

Jump on the bandwagon of Social Media for your business before it leaves you behind.

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The event will be held down on the Santa Monica Pier on Sunday September 13th and Cirque Du Soleil’s new show “Kooza” will also be sponsoring it.  It looks like they will have their performers down at the event mingling with the crowds and even offering some tickets to their full shows.

You can purchase a ticket to the event for $10 (only $5 for children between 2-10) and then “Taste Bucks” for additional food, beer, and wine from all the local restaurant booths. This much lower entrance price should make it a lot easier to go down with friends and families and see and taste a lot of good stuff for a reasonable price compared to years past. You can check out Taste of Santa Monica to see the list and get tickets.

They are also mixing it up appealing to a younger crowd also by having an extended Live Music & Sunset Happy Hour from 5-7pm, which I’m also happy about. Anyways hope to see some of you there this year!

As for the Neptune Local side of it all, it should be another great case study for us, and we plan on using several different social & internet marketing channels to get the word out.  We will do a full case study (hopefully on the success of the event ) later to show some cool techniques we plan on using to increase awareness and ticket sales.

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