Neptune Local» Neptune Local http://www.neptunelocal.com Local online marketing for SMB's Wed, 16 Dec 2009 22:28:16 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 How the Mayo Clinic uses Social Media http://www.neptunelocal.com/how-the-mayo-clinic-uses-social-media/ http://www.neptunelocal.com/how-the-mayo-clinic-uses-social-media/#comments Wed, 24 Jun 2009 20:38:40 +0000 Michael http://www.neptunelocal.com/?p=532 Here is great article explaining about how the Mayo Clinic uses social media.  They have taken an approach that really any company or organization can take big or small.   Lee Aase (the syndication & social media manager for Mayo) does a great job of explaining how beneficial it can be, and has been for them.  I was back at Mayo Clinic last year when my mom had heart surgery, and I must say it is the most impressive medical “campus” I have ever seen.  Their service and facilities really live up to their billing as one of the premier medical facilities in the world.    It’s great to see them using the power of social media to promote their clinic.

Here are some great points Lee made:

  • Use cheap tools:
    • Facebook Pages
    • Twitter
    • Wordpress for blogs
  • It won’t happen overnight, keep at it, and you’ll build a following
  • Quick Video Interviews with patients have become a hit, some even going viral with millions of views like the one below
  • The results show that reach you can get with social media can be FAR greater than what you can get through traditional methods

Video & Explanation Below it:

“One case study in how Sharing Mayo Clinic works is a video of Marlow and Fran Cowan, an octogenarian couple from Ankeny, Iowa (Mr. Cowan has since turned 90). Their impromptu performance on a piano in the atrium of our Gonda building was captured on video by a patient, Sharon Turner, and uploaded to YouTube by her daughter, Jodi Hume. You can read the story of how that video came to be in a Sharing Mayo Clinic post Jodi wrote. By the way, I connected with Jodi through Twitter.This video had 1,005 views in the six months leading up to April 7, when we embedded it on Sharing Mayo Clinic and then posted that link to the Mayo Clinic Facebook page and started tweeting. The subsequent slides chronicle the developments that led to its viral status including a posting to Fark.com and a story in the Des Moines Register.

As of this writing, the video has been seen more than 3.7 million times, and almost 1.4 million of those views have come from Sharing Mayo Clinic. This has led to significant traffic for other posts on our blog, too. The comments we’ve received have been wonderful. ABC flew the Cowans to New York for a live appearance on Good Morning America in late May, and Jay Leno even did a spoof of the video as part of his monologue.” -OpenForum

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