The difference between advertising back then (”offline”) and now (”online) is the ability to prove the results of an advertising campaign.
Back then, a business would pay an advertising firm and if sales went up, the advertising firm got some of the credit.
Now, a business pays an advertising firm when they get sales (or leads).
Back then, an advertising firm [...]
Marketing & Advertising are increasingly shifting online. This is important to you because most likely you work for, help run, or on some level are engaged in a business. Whether it is a large multi-national corporation or a small mom & pop corner shop, the same elements are applied.
Marketing and Advertising are essentially lead [...]
You have heard it over and over again this past year, “It’s the recession, stupid.”
The current economic state is bleak and companies small and large are struggling. Time and time again, I have heard owners of companies tell me they are cutting their marketing/advertising budgets, which makes me cringe.
A down economy or recession is NOT [...]
Facebook continues to promote their advertising for Facebook Pages. If you are a business owner and you are not aware of this type social media advertising, you are truly missing out. The system caters perfectly to local businesses that can achieve a “geographic” [community] following. It is however, important to understand internet [...]
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