The difference between advertising back then (”offline”) and now (”online) is the ability to prove the results of an advertising campaign.
Back then, a business would pay an advertising firm and if sales went up, the advertising firm got some of the credit.
Now, a business pays an advertising firm when they get sales (or leads).
Back then, an advertising firm [...]
Marketing & Advertising are increasingly shifting online. This is important to you because most likely you work for, help run, or on some level are engaged in a business. Whether it is a large multi-national corporation or a small mom & pop corner shop, the same elements are applied.
Marketing and Advertising are essentially lead [...]
Recently, Neptune Local was selected to be a beta tester for the new Facebook ads manager platform. As many internet marketing managers can attest, an upgrade to the current interface has been a long time coming.
The old ad manager was very archaic and impeding. The front page of the interface screen had all of your [...]
Neptune Local RSS