Pay-Per-Click Marketing is a form of Inbound Marketing. When we refer to Inbound Marketing, we are referring to “drawing people in.” Inbound Marketing is “permission based,” meaning the people choose to engage your advertisement, therefore it typically has higher conversion rates and is a great way to attract attention to your business. Search engines are prime examples of Inbound Marketing and Pay-Per-Click-Marketing, and when used correctly, can be an extremely effective and profitable way to increase business.

How does Pay-Per-Click-Management work?

• Neptune Local creates a list of keywords matching the products or services your business sells
• Our copywriters creates enticing ads that match these keywords
• Our team uploads the ads, keyword lists, and bid prices to the major search engines
• Your ads that we created for your business is now displayed in the sponsored section of the search engines
• Potential customers click on your ad when making a search and are directed to a conversion page on your website that is relevant to the ad copy created and the service you sell. These conversion pages are tested and analyzed constantly to convert these potential customers to your customer.
• Finally, Neptune Local analyzes and fine tunes the campaign constantly to make the campaign fully optimized

Now, you have a website that is working for you and not just sitting there! Your website is now a powerful sales tool.

PPC has the best tracking capability of any form of marketing today. With our integrated reporting system, you can see information for all the major search engine PPC programs, track where your visitors are coming from, what they do once they get to your site, and which visits convert into actual sales. We will make reports to you on a monthly business to show exactly how your campaign is performing.

Tags: Internet Marketing, Los Angeles, PPC, PPC Marketing, santa monica