The foundation to any SEO strategy is Keyword research. What do we mean by Keyword research?

Keywords are the terms used by internet users to find a what they are looking for in a search engine. It maybe the term “basketball rules” if the user was looking for the rules of the game of basketball to teach their 7 year old or “plumber Santa Monica” if they were looking for a plumber to fix their leaky faucet at their home in Santa Monica. Keywords define what your website is about and ranking for the right keywords is what brings your business from the red to the black.

The services of your business is generally the  starting point to finding out what keywords work for your business. At Neptune Local, we sit down with you to go over what keywords we want to target. We have the tools available to see what the most popular searched keywords are and compare that with the most important services you want to offer for your business. Together, we gameplan a list of about 10-15 keywords that we want to target initially to rank highly for in your respective industry.

Contact us today for more information.

Tags: Keyword Research, Los Angeles, santa monica, Search Engine Optimization Campaigns, SEO, SEO Services