Here is a great article about another small business that gets it. Naked Pizza is using twitter to engage their customers and drive sales and they can prove it with their numbers. I love  these two quotes from the article:

“I didn’t do it to get TechCrunch talking, I did it to reach 35,000 people who drive by the store every day.” -Jeff, Owner

“In today’s marketplace there isn’t enough money to buy attention. But you can earn it, by being purposeful, authentic, willing to make mistakes, and most importantly, by having the ability to shutup and listen.” -Robbie Vitrano

Tags: business, Twitter, twitter examples

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