Recently, Neptune Local was selected to be a beta tester for the new Facebook ads manager platform. As many internet marketing managers can attest, an upgrade to the current interface has been a long time coming.

The old ad manager was very archaic and impeding. The front page of the interface screen had all of your campaigns laid out with the title of each ad displayed. If you are only handling one campaign, it was simple to use, but with multiple campaigns with multiple ads in each, it was a pain in the a** to say the least. The old interface made it difficult to analyze the data in the campaigns and time consuming to sift through each campaign to find exactly what you were looking for.

Now, the new ads manager has made some strides and good improvements. First off, the front page lays out all of your campaigns without the ads. You can macro-manage each campaign from this front screen, and if you want to go into the nuts and bolts, you can click into the campaign to make changes. The daily budget and spend is right there on the front page as well, though my dates are off (must be a bug). You can also search for an individual ad easily with a search box located on the left sidebar. All of these are nice upgrades and happy to see they removed the cumbersome home page that was with the old ads manager.

There is a still a ways to go for Facebook. They did not make any changes to their reporting and believe this will be their next step. Also, I would like the ability to hide paused ads (have the same issue with Adwords). I like to pause my ads but not delete them for CTR reasons, however, I don’t want to have to look at them on a daily basis.

Overall, I am happy with the changes and believe the right steps are being taken to help out us internet marketing managers who are in these screens for hours on end on a daily basis.

Tags: Ads Manager, Advertising, facebook, Internet, marketing, Online, Web

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