The difference between advertising back then (”offline”) and now (”online) is the ability to prove the results of an advertising campaign.

Back then, a business would pay an advertising firm and if sales went up, the advertising firm got some of the credit.

Now, a business pays an advertising firm when they get sales (or leads).

Back then, an advertising firm would make estimates about how many people saw that businesses ads.

Now, the business can know the exact numbers of how many people see the ads, how many people interact with the ads, and how many people complete an action that the ad intended, such as filling out a form.

Back then, a businesses advertisement would run for a fixed time for testing, often as long as a season or year.

Now, an advertising firm can react daily to change and improve ads.  Ads that work get shown more and ads that do not work get turned off immediately.

The difference is that a business can now prove that it makes more money in profits than the expense of the ad campaign.

It is time for your business to move into the Now.

Tags: Advertising, business

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